According to a report on Statista , Facebook is the most popular social media platform in terms of engagement in the United States. In , Facebook users spent an average of TikTok was the second-most popular app at that time, with its users spending at least Sports teams and non-profits are also other high-publishing industries at Food and beverages are at the lower end at an average of 2.
This brings the median to 5. Across all these industries, the highest engagement rate on Facebook is 0. Influencers at 0. As you can see, the number of posts shared does not directly impact the engagement rates.
A lot of research has been done to help determine the best times to post on Facebook. However, even though most sources give out different answers, the bottom line remains the same: it all depends on what your brand is all about and who your target audience is. According to Hubspot , the best time to post on Facebook during the week is at 9 A.
This is also loosely translated to 8 A. M in some regions. This time would be ideal as this is when most people are checking on their social media platforms as they commute to work.
According to a study by Sprout Social , Facebook posts perform better on Wednesdays and worst on Sundays. Images remain the most popular form of content on Facebook, receiving engagement rates of 0. The least popular content type is link posts which only get 0.
With an advertising audience of 2. How do you get people engaging? Ask them questions! The point is to ask questions as a way to drive engagement and prevent your update from becoming an also-rain that no one ever sees. An off-shoot of asking questions is to use site polls to get user feedback.
Yesterday, Tamar Weinberg blogged about how to use Facebook for business and marketing bookmark that! Asking people for their opinion is a great way to light a fire and make them more invested in your brand. For example, this weekend ask people to Like your status update if they had a great Mom who made a difference in their life.
Or ask them to Like your update if they agree that tights are not pants. Agree or disagree-type updates tend to be flooded with not only Likes, but with comments because they force people to take sides on an issue. Statement updates are a really fun way to lure people out from the corners they usually hide in. Hold a contest via your Status Update asking people to offer up their best cupcakes names based on flavor combination.
And of course, if they get involved, the update will also show on all the pages of the folks they most actively engage with, as well. What a great way to spread the word about your local bakery. And that rule applies to your Facebook updates as well. Luckily, Facebook now gives you the ability to target a specific update to any group you want. This allows you to create more compelling updates with tighter calls to action.
You know that these users will be more interested in the new park and therefore more likely to Like or comment on the update. Dog people also tend to hang out with other dog people, who will see they commented on the update and be encouraged to visit your page. Because you can target updates to specific friend groups, updates can be better targeted for hot buttons and interest levels.
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